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Little Diary

What I learned: My First Trade Show

In my previous life as a Buyer I attended A LOT of tradeshows. I really thought I knew everything there was to know about them. I was wrong. As a visitor the experience is so different to the Behind The Seams reality of exhibiting. This is my experience and some of things I learnt: Research which show is right for you Planning the business launch had to include being part of the right trade show. I picked Dot to Dot, London because it holds a special place in the heart for buyers and press. The Vinyl Factory where the show is...

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Learning to launch: PR and Marketing

It's been nearly two full months since launch and our feet have barely touched the ground.  I'm no expert in the world of PR and marketing and so to gain insight before I launched Little Hotdog Watson I attended the amazing at Mothers Meetings business club to learn more. They had brilliant guest speakers in the form of Rosie J Nixon, Lisa Smosarski and Liz Matthews. Their honest advice was to ring people up, speak to them, tell your story and be nice. Alongside this, they also talked about working with experts in their fields to help you. Following their...

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5..4..3..2..1..Blast Off

We’ve passed the first week. It’s a little bit like that first week after having a baby. You think you know what’s coming.  You’ve planned and prepared. You’ve listened to stories. You think you’ve got it covered. In reality, much a like a tiny crying baby no amount of planning can prepare you for it.    Some super brilliant things happened. Firstly, we sold hats!! Yippee. Secondly, we became part of the Rattle Baby Disco with our first stall and thirdly we got asked to be part of Dot to Dot on the 19th and 20th June. Oh and in amongst that...

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The sun is coming, time to go wild

May is off to a fantastic start here at Little Hotdog Watson HQ. The sun is shining and we are very excited to announce that we will be accepting pre-orders for the Lollipop Jungle collection. If you want to get ahead of the crowd and get your little Hotdog’s hats first you can. It’s really simple just shop on our online store, place your pre-order and hats will be ready in 1-2 weeks. In other news we are featured in this months Resident magazine, Just Juniors section Label Love. If you are outside of Norfolk you can view digitally this...

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I'm Not John

Did you know that of all entrepreneurs in the UK only 20% are women?  Or, that there are more men called John on the board of FTSE 100 companies than women?

I learnt these two gobsmacking facts last Friday at the Digieveolution Conference, for the Business Growth Hub, in Manchester.

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