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Backstage Pass: Behind the Seam at our AW18 Press Show

You might only just be getting your head around summer, but at Little Hotdog Watson HQ we’re always looking ahead. Last week we were celebrating our AW18 collection as we showcased our next collection at the Alegre Media Press Show. I’m trying not to wish summer away to show you it all properly!! Here’s our behind the seams from the event:



This year’s AW press show as held at the amazing Ace Hotel in Shoreditch London. It’s got a fab reputation and as soon as you step through the doors you can see why. There was such an electric energy to the place and the interior has an edgy modern vibe well suited for many of the collections on show.


The Alegre team did a great job of decking out the show room too – I loved the London Balloon Boutique display to help with their Space/Sci-fi theme.

 Little Hotdog Watson feature London Balloon Boutique in their latest blog about their Press Day with Alegre Media

The place was buzzing with lots of fashion fans from other designers to stylists, bloggers to talent agencies and of course, buyers.



We were lucky to get sneak peeks of the following AW18 collections and celebrate with brands including:



A fave with H and I. Molo is all about quirky, unique designs for children.


Loud Apparel 

Designed for kids who make a statement! Loud apparel sum up their designs as style for forward thinking, audacious children.


Loow Fat Kids 

Prague based streetwear designers Loow Fat Kids are another brill brand that do kids wear with attitude! 



Nab yourself something really unique with a tee from Yporqué. Designed in Portugal, this brand creates #readytoplay clothes with SOUNDS!


Goose & Dust

Amazingly cool glasses for little people. Love them.


It’s always a highlight getting to meet so many inspiring fellow biz owners and seeing their hard work come together.


Charlie Banks was the DJ for the night, who put together a perfect playlist for the kids to rock their different looks featuring our hats! The models (from Mini Models Agency and Signature Models) all looked like they had a great time and loved being on the dancefloor. Watching the inhibition-free dancing of kids is always such a joy!



The artists and hair & make-up team really styled the kids fantastically, mixing key pieces from each brand’s up and coming collection. Thanks go to Mille Louise Glenister, Sara Arron and Wow Beauty’s Viorela for helping showcase everyone’s collections so wonderfully.



Alegre did a brilliant job of building the excitement for the event over social media so by the time everyone got there we were ready to have a blast! Ace were on hand with refreshments and there were extras from Lickalix (healthy ice lollies) and Willow and Boo (gourmet ice lollies) too. Plus, at the end attendees got a goodie bag each, full of treats Alegre clients and other generous contributors.



Here’s a round-up of the show put together by @camilla.roses. Look at those Little Hotdogs move!

  Little Hotdog Watson talk about their press day experience

Huge thanks to everyone involved for helping us have such a fab time and enabling us to share our AW18 collection in such a fun way – especially to the Alegre Media team for bringing everything together!! What a success!

 Little Hotdog Watson talk about their latest Press Show experience

Are you following all these other amazing Alegre clients? Click through and join them on Instagram so you don’t miss the inspiring things they’re up to.


If you liked this blog you might like: How to Party Like a Hotdog this Summer



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