Arm Strong Basket delivery down Email flash Keep Cool Kid Cosy life-proof-lens lock measure menu mosquitoes next open-eyes Paypal phone previous Rain Away search spf squiggle-l squiggle Selected tumblr Twinkle Twinkle UPF 50 uv-400 YouTube

Free UK Delivery

How to...create a trend 'Lollipop Jungle'

Hello and welcome to the first in our series of How to…. 

Our first How to is all about Trends. A lot of people have asked how did we know what was on trend when we developed our first range. There isn’t childrenswear trends as such so you need to look elsewhere for inspiration.

There is a full video over on our youtube channel.

Below we’ve pulled out the 5 key steps.

Step 1

We looked at the womenswear catwalks for SS16. We saw lots of bright, bold fresh colours coming though. Christopher Kane being a prime example.

 

We also noticed animal print at Gucci and lots overall prints and clash coming through with brands that tend to stay clear of this look such as Victoria Beckham and Tommy Hilfigure

 

Step 2

We compared notes with the menswear catwalk. Richard James was just one of a host of big menswear players who agreed.

 

Step 3

Look at the other big influences surrounding you. For me this was interiors. Muted palettes of keys were having big injections of colour added. Alongside this animal prints and more interesting mix of prints was starting to peep through

 

Step 4

Create a swatch board. This can be online on something like pinterest or ripping out and sticking down magazines swatches. 

 

Step 5

Make it all make sense and create a title and a colour palette that pulls it altogether. As we are creating a childrenswear collection we wanted a fun playful element that wasn’t too grown up.

 

This is how we created Lollipop Jungle. The most beautiful mood board is by the amazing Loop Draws.

If you have any other how to... questions please add them to the comments below. 

Emma x

Share

Recent articles

Keeping Kids Cool this Summer

Fun hacks to keep cool in the heat this Summer, along with some top safety tips!

Summer Collection 2024 - Day Trip

New in collection - Day Trip. The Little Hotdog Watson Summer 2024 collection has launched! Step into your Summer adventures in style! These new in colour ways have been designed...

Picnic Ideas for National Picnic Day

What better time to pack up a delicious basket of treats, grab your Little Hotdog Watson hat and head outside for a picnic with the whole family.

Share

Fresh ideas straight to your inbox

Fresh ideas straight to your inbox

Adventurers who sign up to our Fresh Air Club get access to our monthly newsletter packed with activities + 10% off your first order.