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Introducing Little Hotdog Watson's New Spring Collection

Introducing Little Hotdog Watson's new SS22 collection 'Stay Fresh'

Child wearing Little Hotdog Watson Camo Bucket Hat

Adventurer Bucket Hat in Camo

The collection really is spring summer in a nutshell. Truly.

More than that, I’m super proud of this collection because it does not compromise. From the day we launched 5 ish years ago till today, through pandemics, Brexit and much more I made it my promise to never compromise the quality, the production or the design ethos.

I would be fibbing if I said it’s been easy to do that. To say this collection is packed full of love is an understatement. 

It was designed in the heights of lockdown while home-schooling, juggling a toddler, lecturing at uni and running the business. 

It would have been much easier to put less into it. Instead we’ve done more and gone full colour. Prints inspired by the things we spotted in the garden, colours that made us happy, alphabets from teaching at my knee.

I hope you find something you really love + it brings you the same spring optimism it brought us designing for your families.

If you’re new round here I’ve also included our top 5 reasons why our hats are so special and worth the investment.

 Child wearing Lilac bucket hat from Little Hotdog Watson winking into camera

Adventurer Bucket Hat in Lilac

5 Reasons Why LHW hats are so special

1. The Innovative Tech

Each sun hat is created to make getting outside as easy and as protected as possible. 

Each hat is lined with a fabric that regulates heat to stop sweaty hat hair. 

Each hat is UVA and UVB protective to factor  50+ 

Each hat has a finish that helps keep mosquitos away from the hard to protect face area.

Made to make sure that your little one is safe in the summer.

2. Design Ethos

Our hats are made for kids, inspired by kids. We do not separate our design for girls or boys.  Our prints are all designed in-house. Meaning quite literally in our house. Developing our own ideas, using H & F drawing inspo I work with my friend Emma to create something unique.

Why, is that so important? Because we continue to live in a world jam packed full of gendered design. Because companies continue to buy what has previously sold and most brands buy ‘off the shelf’ meaning they go to fair pick a fabric and roll it out. It’s why so many kids things have looked the same for years.

Change only comes when unique design gets through and that’s what we do.

3. The Mill

Making good quality fabric is one thing, making it in the correct way is another.

The mill we use is based in Shanghai its USP is its approach to manufacture. Run on 75% solar energy it also re-uses all of it’s water. It also disperses of all dyes and waste following correct environmental procedures.

They are experts in printing. Dyes that create depth of colour, that last and perform when washed. A crisp line, no bleeding that gives definition to the prints, the difference between something made slowly and having time on it.

4. One for All

We don’t label any of our designs. We make kids hats and we stick with this. Even though it would make us appear higher in internet searches. We simply make hats. Kids should be able to choose what they want to wear and have fun without feeling like a product isn’t for them. It’s why (with permission) we use customer and real-life pictures wherever possible. There is enough time for labels later.


5. Made for Longevity

What does that mean.  Carefully designed to consider the wear and tear of being a kid. No cutting corners on hacks to make production quicker. Seams that are properly finished and with enough fabric. Tested for their performance not just in a test house but out in the real world. Robust enough to be squidged into a bag, dropped in a puddle and run over by a buggy and still wash and look as good as new ready to be handed down to the next generation.

 Child wearing Little Hotdog Watson multi colour baseball cap

Baseball Cap in multi-colour

Shop the FULL new collection


Emma Watson and her two children smiling into the camera

Author Emma Watson founder of Little Hotdog Watson

Little Hotdog Watson is a kidswear brand with a difference. We make kids hats unlike any other by combining style + innovation. Our sun hats offer triple protection from UV, Mosquitoes and Overheating, while our winter hats are water resistant, reflective and extra cosy. Take a look at our hats here.

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