Sun Awareness Week ☀️

As the weather warms up and we start spending more time outdoors, it’s the perfect moment to shine a spotlight on sun safety - especially for our little ones.

Sun Awareness Week (May 12th - 18th) is all about helping families understand the importance of protecting skin from harmful UV rays. And when it comes to kids, there’s one easy, stylish, and effective way to do it: HATS!

Why choose a Little Hotdog Watson hat? 

🧢 UPF 50+
Our Sun Hats have super strength sun protection to protect young skin from harsh UVA (ageing) + UVB (burning) rays to factor 50+ This lasts for the lifetime of your hat.

🐝 Buzz Off

LHW hats are finished with clever in-built mosquito repellent, created to help protect little faces. Designed for your little one’s sensitive skin.

🌬 Designed to Breathe
Our signature styles are crafted with smart adapting fabric lining to keep your child’s head the perfect temperature. This prevents sweaty hat hair!

🎨 Playful, Bold Prints
Because sun protection shouldn’t be boring. Our hats are fun, fashion-forward, and full of personality - just like your kids.

🌍 Made with Purpose
From ethical production to sustainable packaging, we care about our planet as much as we care about your little explorers.

We want you to make the most of the sunshine without having to worry about their sensitive skin, at home and abroad. Read on for our top tips on choosing the right sun protection for your child: 

• When choosing a sun cream, always opt for a high factor sunscreen with a trusted reputation. Look for a sunscreen which protects from both UVA and UVB rays.
• For babies under 6 months old, try to avoid needing sunscreen at all by keeping them out of the sun and using a hat, sunglasses and clothing that provides full cover.  
• Opt for 100% natural fibres like cotton or linen, which allow the skin to breathe and keep cool most easily. 
• Look out for clothing labelled with a sign for UVA and UVB protection. This signals the use of tight weave fabrics which make it harder for UVA and UVB rays to reach the skin.
• Swimwear should also be chosen for its sun protection. Look out for UPF50+ swimming costumes, shorts and swim tees that will provide full coverage alongside sunscreen and a hat.
• Eyes can get sun burnt too and young eyes are much more vulnerable than adults. Keep little eyes protected from the sun with high-quality glasses that have been developed to provide maximum UV protection.

It's important to keep an eye on the time and be extra careful in the sun between 11am and 3pm. If you see your little ones getting rosy cheeked, take a break, rehydrate and reapply the sunscreen. 

If your child has a hard time having sunscreen applied, here’s are some ideas to try: 

☀️ Allow them to do your sunscreen first / at the same time.

☀️ Encourage funny faces as you do their face.

☀️ Give them a paint brush for a fun way of allowing them to apply it themselves 

☀️ Time sunscreen application with something predictable, like snack time rather than interrupting their play time.