Little Diary — What I learned

In my previous life as a Buyer I attended A LOT of tradeshows. I really thought I knew everything there was to know about them. I was wrong. As a visitor the experience is so different to the Behind The Seams reality of exhibiting. This is my experience and some of things I learnt: Research which show is right for you Planning the business launch had to include being part of the right trade show. I picked Dot to Dot, London because it holds a special place in the heart for buyers and press. The Vinyl Factory where the show is...