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Our Story

Little Hotdog Watson Tropical Leaf sun hat for babies and big kids

We don’t want to be like everyone else. We want to be better.
Because kids deserve better.”


It started on an inspired afternoon abroad in 2015. Beneath the Portuguese sunshine, founder Emma Watson was desperate to enjoy the outdoors with her tiny explorer, but couldn’t find anything safe and stylish to protect her. The idea struck - the landscape of kidswear needed changing and now was the time.

Little Hotdog Watson was born out of a passion for style, adventure, and imagination. We create pieces with substance. Pieces designed to protect curious minds - and inspire their parents.

We produce intelligent kidswear with smart design. Kidswear that allows children to express themselves, explore outdoors, and claim the world as their own.

We began by launching our children’s sun hats in summer 2016 and quickly won the award for ‘Best New Brand’ at the prestigious Dot to Dot Show, London.

Every Little Hotdog Watson design goes through a complex process of design and development with modern families in mind. We strive to create products that excite modern children, protecting and supporting them as they step away from their screens and enjoy time outdoors.

We take our time with every product. We check, we test, we workshop our pieces. We send them out to real families to let them try them. It means our kidswear works, fits, and can handle family life. Our attention to detail ensures performance and peace of mind.

Little Hotdog Watson are proud to be trailblazers in kidswear design. Our smart design technologies provide extensive protection for young adventurers, whatever the weather. And our bold prints are exclusively designed by us, for us. Each design is unique and will not be found elsewhere.

We don’t want to be like everyone else. We want to be better. Because kids deserve better.

In 2017, we launched our sunglasses and winter hats, with plenty more to follow. We would say ‘watch this space’ - but we’d much prefer you get outside and explore.

The Founder: Emma Watson

Founder of Little Hotdog Watson, Emma Watson and her daughter

“Fashion, adventure, fun – they’re in my DNA…”

The birth of your first child brings many exciting challenges – but picking from a sea of stereotypical pastels, prints, and poor quality kidswear designs was not one I expected to face following the birth of my daughter.

An avid traveller, it quickly became clear that stylish, gender-neutral accessories were particularly lacking. No existing brand matched the little explorer I was raising. When I couldn’t find anything suitable to keep my toddler protected on holiday abroad – enough was enough.

Thankfully: fashion, adventure, fun – they’re in my DNA. And I couldn’t resist the challenge to merge all three and fill the gap in the market.

My passion for designing began as a child myself. Bedroom creations were followed by a BA Hons in Fashion and Textiles, a spell as a sub-editor at WGSN, and a stint as a trend researcher and branding expert for brands like John Richmond, MTV, and Diageo. It was here I met my husband, Tom (and the twinkle in my eye began to grow).

Finally, I fell in love with menswear and became a fashion buyer. Here I worked with brands like Charles Tyrwhitt and Marks & Spencer, developing some of the most well-known products on the British High Street.

Renowned menswear may seem a far cry from surrounding myself with bright faux furs and bold banana prints – but it was my experience in menswear that shaped my approach to how we do business at Little Hotdog Watson.

I expect higher product quality, exceptional styling detail, and the best fabric and finish – often, sadly, missing in today’s ‘throwaway’ womenswear approach.

I also pride myself on a holistic approach, carefully considering the kids and parents who will be using each of our products. Every aspect of our design and development process is thought out to ensure long-lasting accessories that will be adored.

When I’m not dreaming of where Little Hotdog Watson can go next (and how our products can support family outdoor adventures) – I’m relishing the journey of being a mum. I’m a foodie who can’t cook, a night owl (and was even before my daughter arrived), and a shoe connoisseur with a love of heels – despite being 5’10”.

Ready for adventure?

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