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Little Hotdog Watson is on a mission to change the landscape of kidswear. We create pieces with style and substance for curious minds. Intelligent kidswear that performs and enables children to express themselves and explore the world.

We launched in Summer 2016 with sun hats and very quickly won the Award for Best New Brand at the prestigious Dot to Dot Show, London.

Our journey always begins with a problem facing a current product. Then using a head and heart approach we start our development research.

- What do kids need?

- What would they like?

This approach of looking at things with a fresh pair of eyes is key to creating our unique products.

We take time to develop. We don’t rush. We check, we test, we workshop our pieces, we send them out to real families and let them try them. It means we create kidswear that works, that fits and can handle family life. This level of detail ensures performance and piece of mind.

We focus on innovative technologies, clever pattern cutting and premium materials. We spend time looking at every detail. We know where every thread, every label and each element of our products comes from. Knowing our products inside out is important to us.

Most importantly though we never forget  that everything we do has to look good. There is no point have a product that performs if its not stylish enough to be worn. Little Hotdog Watson designs ALL of our prints and hats. Each design and print is unique to us.

We don’t want to be like everyone else. We want to be better. Because kids deserve better.

*2017 sees the introduction of Sunglasses and Winter Hats, plus lots more to come.

Founder: Emma Watson

Founder Emma Watson has grown up fully immersed in fashion. A passion for designing her own outfits, led to a degree, a spell as a sub Editor at WGSN,  then Trend Research and brand shaping working for brands like John Richmond, MTV and Diageo to  finally falling in love with menswear and becoming a Buyer.

During her time at Charles Tyrwhitt and Marks and Spencer she developed some of the most well known products on the British high street.

Menswear became her focus as she loved the differing consumer behaviour associated with it. The way product quality was higher, styling details were more considered and the fabrics and finishes were often better than that of womenswear with it’s ‘throwaway’ fashion approach.

Following the birth of her daughter in December 2014 she was thrown into the world of kidswear with a bump and didn’t like the options available. A sea of stereotyped pastels and prints, poor quality and with little thought to the design, fit or function.

She set up Little Hotdog Watson in 2015 to change that and take her focused formula honed through her career into kidswear. She prides herself on a holistic approach that takes into account all aspects of the design and development process.

Alongside fashion she is also an avid traveller, shoe connoisseur with a love of heels despite being 5’10”, a foodie who can’t cook, a night owl even before her daughter arrived and a mum with a lot of patience unless it involves baked beans.