Arm Strong Basket delivery down Email flash Keep Cool Kid Cosy life-proof-lens lock measure menu mosquitoes next open-eyes Paypal phone previous Rain Away search spf squiggle-l squiggle Selected tumblr Twinkle Twinkle UPF 50 uv-400 YouTube

Free UK Delivery

Our Little Hat Story

‘Little Hotdog Watson was born out of a mum’s frustration on a family trip. Today, we’re driven by a passion to protect curious minds while encouraging boatloads of fun & adventure.’

‘We don’t want to be like everyone else. We want to be better. Because kids deserve better.’


Our hats do more than sit pretty. We lead the way in smart design. We use innovative materials combined with our 360 approach to design to create hats that are truly unique. Hats that seamlessly combine problem solving functions. No more buying lots of poor quality hats that don't last or look good. Just one great hat that kids love to wear.

Unparalleled Quality

We take our time with every product. We check, we test, we workshop our pieces. We send them out to real families to let them try them. It means our hats work, fits, and can handle day-to-day life and family adventures. Our attention to detail ensures long-standing performance and peace of mind.

Our Mission

We aim to empower modern families so getting out and about in the fresh air is as easy and stylish as possible – no matter where their explorations take them. From courtyard to forest, playground to meadow, city to beach, we're here to make the every day more stylish and less stressful.

Our Approach

We believe it’s possible to build a business based on creating ethically-sourced, responsibly-made products while paying fair wages. It’s just the right thing to do.

Working with the best fabrics, technologies and people we build long-standing relationships that ensures we know the supply chain inside out.

Smart Design

We design every detail from scratch. Our smart design technologies provide extensive protection for young adventurers, whatever the weather. Sun hats that protect from UV, Mosquitoes and Overheating. While our winter hats are water-resistant, reflective and extra warm. And our bold gender neutral prints are exclusively designed by us, for us.

Emma Watson (Owner)

Our Story

It was our first family holiday with my tiny baby. I had dreams of adventures and fun, instead we were inside hiding from the hot sun and bitey bugs. My baby was hot and constantly pulling off a hat that looked like it had been designed in a long ago era full of pink for girls and blue for boys.

That 'stressful' holiday was my lightbulb moment.

Becoming a 'Business'

I’d spent my career developing products for menswear. I knew I could make a better hat that solved the problems parents face.

A hat that made going outside stylish and less stressful. While changing the model from fast pace to thoughtful production.

Based in Norwich, UK we launched in 2016. Since then our family and our hat ranges have grown and we've won a few awards!

As Seen On

Little Hotdog Watson are proud to be trailblazers in kidswear design and we have been featured in The Guardian, Grazia, Mother and Baby, Fy Mag and worn by Mother Pukka, Giovanna and Tom Fletcher, Yvadney Davies, Freddie Harrell and many more.

Winter Hats For Kids

Shop Winter

Shop Summer

Sun Hats For Kids + Adults

Fresh ideas straight to your inbox

Adventurers who sign up to our Fresh Air Club get access to our monthly newsletter packed with activities + 10% off your first order.