Our hats do more than sit pretty. We lead the way in smart design. We use innovative materials combined with our 360 approach to design to create hats that are truly unique. Hats that seamlessly combine problem solving functions. A Little Hotdog Watson hat is as practical as they are stylish.
We don’t want to be like everyone else. We want to be better. Because kids deserve better.
Prevents little heads overheating. Fabric adapts to keep adventurers’ temperature ‘just right’.
• No more sweaty hat hair
• Space certified technology for astronauts
• Soft-touch comfort finish
Smart design to protect young skin from harsh UVA + UVB rays to factor 50+
• Protection is for the life of the product
• All hats tested to British Safety standards
• Our Cub, Adventurer, and Pioneer designs also provide extra protection to ears and neck, and conform to BS8466.
Disclaimer: Sun exposure causes skin damage. Our hats provide protection to areas directly covered by the hat, and to lesser extent areas shaded from the sun. Shaded areas of the face, neck, and other exposed areas of the body should be protected by a high factor sun cream.
Nifty protection from mosquitoes with in-built ‘Buzz Off’ repellent. Help keep the buzzies away from the face and neck.
• No DEET, no smell
• Up to 30 washes - equivalent pool dunks
• Designed for sensitive skins
Our Thinsulate lining is soft, cosy, and developed to keep heads snug as a bug.
Reflective details help little stars shine. Now you can safely adventure together after dark and on colder winter mornings.
Water-resistant fabric on our Arctic Cub winter hats designed to keep little adventurers dry.
Our Better Cotton Initiative (BCI) 100% cotton yarn is woven in a solar powered mill.
We create a premium fine but densely woven fabric that is breathable, lightweight and comfortable.
All our hats are tested according to a stringent set of UK and European safety standards to ensure the best possible quality product for your little one.
We use no PFCs in any of our products.
Since 2016, we've been producing ethical kidswear that combines style + innovation.
Our aim is to make the best hats. In fact the only hat your kid will need. No more buying lots of poor quality hats that don't last or look good. Just one great hat that kids love to wear.
Read more about our story.